![]() ![]() But being able to give the consumer choice was incredibly powerful.” We didn't really know if there was going to be an opportunity to do this you almost had to get permission from the consumer. “And a transactional video-on-demand business fits that very well. “If you think about the history of Redbox, it's really been a new-release movie distributor,” Smith said. Its FAST service, Redbox Free Live TV, debuted early last year, and now has three branded linear channels, along with about 100 other channels from providers such as Cinedigm, Lionsgate, Jukin Media, Group Nine, and FilmRise.įree Live TV compliments AVOD service Redbox Free On Demand, which launched shortly prior. The Redbox On Demand TVOD service arrived in 2017, and Redbox Originals made its first acquisition in 2019. Redbox has been expanding its digital reach since Apollo bought in. The deal still leaves as majority shareholder Apollo Global Management, which has owned the company since 2017. That deal’s first feature, Black Site, is due early next year.Īt the same time, Redbox is going public through a special-purpose acquisition corporation, or SPAC. The company also just hired Christina Chu, a veteran of NBCUniversal and WarnerMedia’s FullScreen digital unit, as VP of technology, and signed a slate production deal with Basil Iwanyk ( John Wick, Sicario, The Town). Another recent deal with Kevin Hart’s LOL Network added 100 hours of standup comedy. The deals have arrived at a dizzying rate, including four new movie and game-show channels from the Game Show Network, and an expanded agreement with Anthem Sports & Entertainment to carry AXS TV Now and Fight Network. That’s far from the company’s only recent initiative, however. “And so it's been a really powerful tool for us to lift all boats.” “They actually not only started to use it digitally, but they increased their use of physical,” Smith said. Importantly, it’s often the same customers. Offering more options, including buying or renting videos online, has actually led to more transactions at the kiosks too, Smith said. And what we want to do is continue to expand the way that we serve their needs.” We've got this unique defined customer base that loves us and is loyal to us. If you think about Redbox being an almost 20-year-old business, that becomes really, really powerful, because we're not necessarily competing for the same customers that everyone else is. “So they haven't necessarily made that full digital shift yet. “These, on average, are later adopters of technology,” Smith said. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |